Content Writing is one of the most important building block in Digital Marketing. Having content which is Unique, Appealing, Easy to understand and Popular goes a long way towards Digital Marketing. Blogs are the most used mediums to display content writing. A blog is an online journal or informational website displaying information in the reverse chronological order with latest posts appearing first. It is a platform where a writer or even a group of writers share their views on an individual subject. Blog content is known as blog post. Typical blog posts also have a comments section where users can respond to the article.
Blogs can be an essential part of Digital Marketing campaign, so lack of appealing content in the blog posts may lead to failing of the campaign. Content marketing is mainly focused on creating and distributing valuable, relevant as well as consistent content to attract and to retain audience. Content should be readable and simple for better understanding. Content is the present and future of online marketing. Content writing is generally technical writing for websites. Reading content / blog can easily help convert visitors into buyers. The more your content / blog is useful, effective, consistent and educational the more people will trust and look out for your content / blog.
Important points to be noted while content / blog writing:
- Content or blog should not be copied.
- Reply web visitors directly.
- Avoid needless repetition of words or sentences.
- Avoid unnecessary words.
- Avoid jargon.
- Avoid passive tense.
- Sentences should be grammatically accurate and short.
- Use proper and easy technical words in case of technical content or blog.
- Avoid too much creativity.
- Paragraphs should be short and informative.